Abstract

Numerous global organizations are leading efforts to eliminate Female Genital Mutilation (FGM), urging affected communities to embrace the newly advocated practice of abandoning FGM. This paper addresses the intricate challenge of FGM in Sudan by introducing FGM abandonment as an innovative behavior to be adopted. The study employs the Technology Acceptance Model (TAM1) and the Revised Technology Adoption Model (TAM2) to analyze the key factors influencing the adoption of FGM abandonment in Sudanese society. Variables derived from TAM are scrutinized to comprehend adoption intentions. The results indicate that variables such as perceived usefulness, perceived ease of use, subjective norms, facilitating conditions, experience, and voluntariness significantly influence the acceptance and adoption of the newly promoted behavior of abandoning FGM. These findings offer valuable insights for policymakers, presenting a unique approach to understanding the essential factors contributing to the adoption of the newfound behavior. This research contributes to the ongoing discourse on FGM abandonment and suggests distinctive perspectives for consideration.

Keywords: Sudan; FGM abandonment; Structural Equation Modeling; Technology Adoption Model; Behavior adoption;